Dear 2025, You were Rooted in Challenge, but Blooming in Growth | Point of AC Year-End Wrap-Up
- Point of AC
- Dec 31, 2025
- 4 min read
Updated: Jan 5
To the year that felt like both storm and shelter – you were challenging but deeply fruitful. For Point of AC, the year brought ups and downs and a wealth of memories we’re excited to carry forward to 2026. You were the year of significant milestones, where we refined our unique approach to Brandketing for both our clients and within our team. These are stories that we carry with gratitude.
Let’s revisit the memories that shaped us, that now we look back in hindsight, we say, “That was 2025.”
. . .
The Projects that Became Part of Us
Grandview Oceania: Where Memory Meets the Shore
Real Estate
You taught us that a brand isn’t just seen, but felt.
Inspired by the 13 villas nestled in Ting Kau, we built a brand world around the theme “Sky, Sea, Shore.” More than a visual identity, it was an invitation to sensory memory through effective brand marketing. In March, we translated that essence into something tangible at the press launch, where pamphlets weren’t just paper, but portals to a lifestyle.
Our work extended beyond the villas, but the curation of a feeling of arrival.
KendiKids: Weaving Heritage into Heartfelt Apparel
Baby Apparel
You taught us that the most meaningful collaborations often knock quietly.
Born from a personal connection, KendiKids became our very first baby apparel client and so much more. Rooted in African heritage, we transformed their branding and marketing strategy into a celebration of culture and pattern. But what truly inspired us was discovering the founder’s deep commitment to giving back. Together, we made sure every purchase had purpose, helping KendiKids share not just clothing, but culture, care, and community.
The Langham Hong Kong: Crafting Elegance, Honouring Legacy
Hospitality
You taught us that sometimes the smallest spaces speak the loudest.
Partnering with The Langham Hong Kong for the 2025 IHIF Asia Conference was a privilege. We created a tactile, multi-sensory hotel room experience, embodying the timeless elegance and heritage that The Langham represents. It was a reminder that even in the smallest spaces, a cohesive Brandketing vision can make luxury felt, not just seen.
LoveXpress: Walking Alongside Purpose, Year After Year
Charity Business
You taught us that dedication speaks more than a thousand words.
Our partnership with LoveXpress deepened once again this year, centered on two heartfelt initiatives:
The first one was UpCareer, a gamified career platform designed for SEN youths. The platform uses simulation and thoughtful questioning to help them discover their most suitable career path. This year, we supported the project through platform development, project management, and scriptwriting, helping shape a platform that is built on empathy and opportunity.
An ongoing movement called Love Art was also initiated to showcase the artistic talents of ASD youths. After assisting with its August launch, we will continue supporting their upcoming exhibitions in Hong Kong, Shenzhen, and Macau in the first half of 2026.
The Milestones and Moments That Shaped Us
A Journey of the Heart: Revisiting Singapore (& Malaysia)
In February, amidst a busy schedule, we revisited friends in Singapore and Malaysia, and one visit left a lasting imprint. At Assisi Hospice, we witnessed palliative care delivered with profound compassion, where every staff member honoured not just life, but dignity and peace. It was a quiet, powerful reminder of why we do what we do: to support stories that matter.
A New Chapter: Moving Office in May
We said goodbye to our home on Wo On Lane that held so many of our early dreams. Moving into a new office was emotional; it was proof that our vision had outgrown its walls. To us, this new space is more than an office—it’s a testament to the trust our clients have placed in Brandketing, and a blank page for the stories yet to be written.
Our Love Letter to Our Offices, old and new:
Growing Into Our Skin: The Rebrand of POAC
After seven years of evolving, learning, and growing, we felt it was time for our outward identity to reflect our inner spirit: Brandketing. Motivated by our move and inspired by our journey, we embarked on a rebrand—brighter colours, warmer illustrations, and a more human touch throughout. This isn’t just a visual change; it’s the next step in telling our story with authenticity and heart.
Coming Together, Beyond Work
We learned that the strongest foundations aren’t built in spreadsheets.
Perhaps the most meaningful growth this year happened not in meetings, but in moments. It was in the clink of our favourite board game pieces, the shared encouragement over a heartfelt confession, and the unplanned laughter that always arrive when we need it most. We knew we were always different pieces, but we found how we are held together by trust.
. . .
To Wrap Up 2025
If we had to choose one final word to wrap up 2025, it would be: Rooted.
Despite the challenges this year, our roots, grown from our experiences and strengthened by the trust and love of those surround us, let us bloom.
This coming 2026, as we welcome the year with open arms, we are reminded to take this lesson with us, as a reminder to stay rooted, in purpose, in growth, and in gratitude for everyone who shared our journey.
Thank you for being a part of our story. Here’s to the roots that hold us, and the new chapters that are waiting to be written.
With gratitude,
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