Watch your Dreams Become a Reality.
Point of AC transcends the traditional role of consultancy to collapse the gap between brand identity and market execution. We synthesise identity with intent, ensuring that your brand’s soul and its market presence move as one.
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Our Founders
Albert Chan
co-founder
Appreciate those who gave you life lessons along the way
Albert Chan
Albert is a multidisciplinary strategist whose work sits at the intersection of corporate precision and artistic intuition. With a foundation in architecture, he developed a unique perspective that balances structural logic with creative expression — a duality that defined his twenty-plus-year career in corporate real estate and his passion for photography. Together, these disciplines allowed him to master the complexities of project management and the nuances of human dynamics.
To Albert, photography is a study of observation, unveiling the hidden narrative of the subject. By applying this "artistic eye" to his strategic background, he sees beyond the surface of a project to create win-win environments where both the company’s vision and the client’s needs flourish in harmony.
By fostering a culture of empathy, Albert empowers his team to see through a different lens, ensuring every collaboration resonates with clarity and strategic depth. As a thought leader, he advocates for a business mindset rooted in intentionality and the art of human connection.
Ginnie is a multidisciplinary brand designer and entrepreneur. In her work, branding is more than just creating a visual identity for a company, it is about giving those who want to chase their reality a soul to glow. With the desire to create a positive impact on others' lives, she goes beyond the five senses and engages with a brand's sixth sense — its story, culture, philosophy, and aura to craft a brand that truly resonates with its audience on an emotional level.
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She aims to gain an in-depth understanding of each client before incorporating emotion and aesthetics into their story. Well-acquainted with the creative scene, she possesses a keen eye for design, pays extension attention to detail and prides herself on her touch to maintain a cohesive brand across all disciplines.
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Ginnie holds a degree in Product Design from the UK. She has participated in 100+ branding projects and currently acts as a marketing advisor for several NGOs to advocate and empower SEN and low-income youths.
Ginnie Chu
co-founder
Branding is to give a company a soul to glow
Ginnie Chu
Our Team
Vian Tang
Composure and focus are the key ingredients to make dreams into reality
Vian Tang
Let me live, love, and say it well in good sentences.
Michelle Kwan
Michelle Kwan
Bonnie Lam
Bonnie Lam
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