The Langham Hong Kong
- Point of AC
- 2 days ago
- 1 min read
Updated: 1 day ago
Celebrating a rich legacy while embracing modernity.
The Langham Hong Kong, is a part of The Langham Hotels and Resorts group, an acclaimed brand known for its quintessential luxury and heritage since 1865. As the brand celebrated its momentous 160th anniversary, it partnered with Point of AC to create an impactful presence at the 2025 IHIF Asia Conference.
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A Five-Sense Journey
The core challenge of the booth was to design a 2m x 3m booth that could simultaneously honour the brand’s long legacy while highlighting its commitment to innovation and modernity.
To capture the essence of The Langham’s history and hospitality, we transformed the booth into an intimate hotel room. This immersive experience engaged multiple senses, from the tactile presence of real firewood to the subtle fragrance of the brand's signature reed diffuser, evoking its enduring elegance.
To showcase innovation, a modern element was seamlessly integrated: a television screen disguised as an art piece. This frame played videos of brand-luminaries, a request from the Langham, where celebrities were invited to introduce their personal experience with the brand. The combination of classic architecture and modern digital media created an immersive and memorable experience for conference attendees.
Behind-the-Scenes
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Industry
Hospitality
Services
Experiential Design, Event Booth Design
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We are always in search of stories with a bigger purpose. The unique approach of merging commercial and purpose for The Langham lies in a philosophy we call Brandketing. Want to learn how we turn brands into meaningful missions?
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