Grandview Oceania
- Point of AC
- Nov 28
- 2 min read
Updated: Dec 1
The perfect balance of luxury and harmony between the mountain and the sea.
Grandview Oceania (嘉富海灣) is an exclusive, luxury property located in Ting Kau. The locale is renowned for offering a unique and breathtaking view of the beach and ocean and laid against the mountains at the back.
Recognising the truly picturesque nature of the locale, the development was tastefully converted into 13 independent villas, each designed to do justice to its setting.
The project proved to be a significant challenge, how can we translate such an unparalleled, scenic environment into a tangible brand experience online? Point of AC’s services encompassed the identity of the brand and launched the market strategy for Grandview Oceania, guiding the client to interpret this exceptional property with a visionary, multi-sensory approach.
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Designing a Multi-Sensory Brand Vision
The property’s identity had to move beyond simple visuals to evoke a complete sensory memory of the locale. With the theme “Sky, Sea, Shore”, our work began with a comprehensive branding initiative to capture the property’s elegance, establishing a foundation that could be maintained across all platforms.
To interpret this vast, natural canvas, Point of AC incorporated design elements that evoke a sense of quiet luxuriousness. This included soft, round shapes and the sprinkle of gold against a calming blue, creating a visual identity that mirrors and honours the harmonious balance of the location.
The brand was translated to their bespoke website and subsequent marketing materials. Using videos and even music within the website, we reflected the unique atmosphere of Ting Kau through forming an emotional blueprint of the entire project. The brand foundation was then ensured to be consistently and cohesively applied across every asset.
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Translating Elegance into Actionable Strategy
With the core identity defined, the next strategic step was to translate the essence of "Sky, Sea, Shore" into tactile and digital experiences that buyers could touch and interact with.
To support the project launch, we developed a suite of high-impact marketing materials. This included premium, tactile marketing pamphlets that mirrored the experience , and press conference materials to ensure a clear and cohesive brand message was delivered during the launch event.
We also wanted to sustain interest among an exclusive audience, so we positioned Grandview Oceania not just as a property, but as an aspirational lifestyle. By focusing on targeted platforms, we connected with potential buyers that seek lifestyle inspirations online, successfully building brand awareness and desire.
This comprehensive strategy ensured that every touchpoint, from the colour of the marketing materials to the promotional materials of the brand, actively contributed to the feeling of luxury and harmony that defined Grandview Oceania.
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Industry
Real Estate
Services
Brand Identity, Website Development, UX/UI Design, Graphic Design,
Project Management, Content Marketing Strategy & Creation (XiaoHongShu)
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We are always in search of stories with a bigger purpose. The unique approach of merging commercial and purpose for Grandview Oceania lies in a philosophy we call Brandketing. Want to learn how we turn brands into meaningful missions?
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