Vino Personal Training
Updated: Oct 5
A personal training studio in the heart of Central, designed for long-term lifestyle transformation.
Founded by two veteran personal trainers, Vino views fitness as a process of patience, consistency, and refinement over time, much like fine wine. Moving away from quick-fix promises, the studio empowers clients with sustainable, long-standing results through dedicated accompaniment.
. . .
There, From the Start
Point of AC provided end-to-end guidance from initial location scouting to construction project management. Situated just a five-minute walk from the Central MTR, the site was handpicked for higher accessibility, exceptional structural value, and generous natural light.
Unlike traditional layouts where consultation spaces feel like an afterthought, Vino's floor plan prioritises privacy and warmth from the very first interaction. A dedicated consultation suite provides a discreet, welcoming environment for body assessments, while the main training floor maximises natural daylight around high-performance machinery.
. . .
Maturation & Strength
While approaching Vino's branding, our primary concern was avoiding any misinterpretation as a beverage brand. Inspired by Vino's core philosophy, we infused the visual identity with balanced depth and high-energy movement.
A rich, dark red anchors the palette to reflect both the brand's namesake and grounded focus. Moving away from the high-saturation reds typical of fitness brands, we opted for a deeper tone to express maturity.
To balance the weight of the colour, we played around with the typography, incorporating sharp, geometric lines, and forward-slanted letterforms that evoke forward momentum, athletic precision, and active progress, a nod to the brand's long-term vision.
. . .
A Partnership Build on Trust
Having long supported the founders' personal training journeys, our team acted as strategic advisors from day one. Beyond the core branding identity, we developed a cohesive social media design system. This equips Vino to maintain a consistent visual presence across all digital touchpoints as their community grows, ensuring every detail reflects the enduring spirit of the Vino name.
. . .
Industry
Fitness, Gym
Services
Brand Identity, Graphic Design,
New Lease Tenant Representation, Fit-out Project Management
. . .
We are always in search of stories with a bigger purpose. The unique approach of merging commercial and purpose for Project S lies in a philosophy we call Brandketing. Want to learn how we turn brands into meaningful missions?
Comments