Project S
- Jun 23, 2022
- 2 min read
Updated: 4 days ago
An exclusive, top-quality gym in the heart of Sheung Wan.
Founded by Sarah Wersborg, a fitness trainer with several years of international experience behind her, Project S utilises her skills and knowledge to create the best workouts that empower people of all fitness levels.
From the very first step through long-term support, Point of AC has never disappointed. I am truly grateful to have worked with Ginnie and her team for over five years. Together, we turned my vision into reality.
— Sarah Wersborg, Project S Founder
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Tough but Warm
Inspired by Sarah’s gusto and her courage in stepping out of her comfort zone, we hope to encourage gym-goers to transcend their limits as well through our branding. A hard exterior is presented with grey concrete, but not without imbuing the palette with a warm copper. White marble was also selected to brighten up the palette with prestige, not dissimilar to how Sarah wishes to present the boutique gym.
Project S’ logo demonstrates the letter “S” in a way that establishes a physical space, its shape reminiscent of the indoor space we later found decorated with a set of stairs leading to the second floor.
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From Start to Finish
A highly specific set of property requirements is needed for fitness centres, but we were able to identify a perfect site for Project S. An exclusive penthouse (4,120 sq. ft.) situated in Sheung Wan, the site was transformed with our slight touch of interior design magic, bringing our intended branding identity to light for Project S.
Based on our bespoke designs, the interior of Project S featured concrete walls infused with copper accents. The studio space has been designed with its intended community in mind. Its rooms are flooded with light and warmth.
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A Love for Trams
Inspired by one of Sarah’s favourites and the symbol of Hong Kong transportation. Point of AC hopped onto the tram to take a photo of Project S cruising around Hong Kong. The image of the tram is framed and presented to Sarah to commemorate the start of Project S.
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In the Media
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Industry
Fitness, Gym
Services
Brand Identity, Interior Design, UI Design, Graphic Design,
Product Design, Marketing, Photography & Videography,
New Lease Tenant Representation, Fit-out Project Management
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We are always in search of stories with a bigger purpose. The unique approach of merging commercial and purpose for Project S lies in a philosophy we call Brandketing. Want to learn how we turn brands into meaningful missions?
