“I don’t want you to chase your dreams. I want you to chase your reality.”
- Director Christopher Nolan
Rather than viewing reality as a separate entity, we have always encouraged our clients to think of their reality as the foundation of their dreams. This has been a belief of ours since the beginning when Point of AC was established in 2018, and it remains a core message we wish to deliver now — we believe in the power of storytelling and we aspire to use this power to help our clients transform their brands.
It seems like just yesterday when our team settled down in Wo On Lane, but now Point of AC has approached our fifth anniversary. We have undoubtedly faced challenges along the way, including the recent COVID-19 pandemic, but we have also witnessed our perseverance and growth. As we commemorate this momentous milestone, we would like to take this opportunity to revisit everything and everyone that brought us to where we are today.
There is no such thing as a self-made man. What motivated us to move forward was the bond we have built with our clients over the years. We are always looking to ease their burden by assisting them in their storytelling, and they have provided us with immeasurable support and trust in return.
We live in a world of decreasing attention spans, and what captures the heart of audiences is how you resonate with their thoughts and feelings. We want to help our clients tell their stories, and our mission is to bolster their brand to reach unlimited potential. A promise that we first made five years ago, and a promise that still rings true now, we hope that you will continue supporting us as we paddle forward on this journey.
If our clients are the propellers that encourage us to move forward, our team is the boat that kept us afloat. Point of AC prides ourself on the solid team culture we have built over the years. We have formed a tight-knit group of creatives who are all extremely passionate about our craft, and it is only through our dedication that we are able to journey alongside our clients.
We constantly challenge ourselves to improve, and we push each other to step out of our comfort zone. To us, every day is an opportunity for continuous growth. It takes a lot of effort to build a team that brings a positive attitude to each other, but we feel grateful that we were able to meet individuals who share our values of long-term learning and growth.
That is not to say we don’t play hard of course. One of our highlights every day is entering an office filled with joy and laughter. From singing karaoke till late at night, to digging clams with our bare hands for our hard-earned hot pot that very night, the “work hard, play hard” mentality of our members are what kept us grounded for half a decade.
Though many days have passed, it felt like our journey has just begun. As we look back on our journey so far, we are grateful to all those who have supported us along the way - our clients, our close friends and of course, our team.
Point of AC is always looking to form connections with people, if you’re interested in working with us, feel free to reach out and contact us! Our doors are always open for you at Wo On Lane.