Are you ready to dive into Brandketing?
In an ever-louder business world, many companies find their voice lost in the digital wind due to a lack of connection with the very people they wish to serve.
Why are campaigns, ads, and engagement efforts often so fleeting, and get lost in the crowd? The root cause is simple: Branding and Marketing are treated as separate, short-term investments, not as the unwavering, unified heart of the brand. This persistent struggle for cohesion is precisely what has driven the Evolution of Marketing for the past six decades.
Product
Price
Place
Promotion
The quality, design, and features of the goods/services
The price charged for the product is reasonable
The most appropriate distribution channels for the product
The sets of activities (advertising, PR, sales) used to communicate the product’s value
But... the products might not be what the customer genuine wants or needs.
Consumer
Wants & Needs
Cost to Satisfy
Convenience
Communication
The quality, design, and features of the goods/services
Considers not just monetary, but non-monetary cost (time, effort, risk etc) required by customer
The ease of customers buying and accessing the product (as simple, user-friendly as possible)
Moving from one-way promotions to a two-way dialogue with the customer
But... there’s no emotional, memorable experience for loyalty.
Experience
Exchange
Everyplace
Evangelism
The quality, design, and features of the goods/services
Have the price justified by the richness of the experience
Have presence across all online social and physical channels to customers interact on their own terms
Inspire customers to become passionate advocates for the brand
But... the model encourages transactional interactions that are fleeting and conditional.
1960s
Product-centric
1990s
The 4Cs
Customer-centric
2000s
The 4Es
Engagement-centric
The 4Ps
Now
The 4Ss
Belief-centric
What if... we can invest in a story that focuses on building a legacy & outlasts any trends?
Substance
Insert an unwavering belief into every action the company makes, from product, services, to experience
Story
Commit to an authentic narrative that people are ready to carry forward
Stage
Finding the right and active platforms for a brand to perform its core integrity with consistency
Sentiment
Measure success not by transaction, but but by your community as protectors
If your company is still investing in one-off campaigns instead of an enduring story, it is time to shift your gears. What a brand requires is a true belief system that unites every customer, team player and stakeholder toward one common goal. This conviction led us to unite purpose and presence, and evolve into the philosophy of Brandketing -- the 4Ss.
A New Era with Brandketing
At Point of AC, we recognise that the most powerful way to grow is not to shout louder, but to speak authentically. These 4Ss work hand-in-hand to create a brand that is robust and can stand the test of time. It is not about investing in one-off ad campaigns or disjointed social media efforts; it is about investing in a story, your story.
We ask our clients these questions. Have you considered them yourself?
Substance
The Foundational “What”
Is your core offering merely a product, or is there a belief that you genuinely live by?
Story
The Authentic “Why”
Are you just communicating features, or have you crafted a narrative that people can carry forward?
Stage
The Active “What”
Are you wasting your resources on one-off ads, or do you see every touchpoint as part of an essential journey?
Sentiment
The Ultimate “Who”
Is your growth measured by a quick sale, or by the trust of a community that will defend your brand when tested?
We Answer Your "How?"
How can we help? Just like what a brand needs, our partnership is a journey of touchpoints. Point of AC will work deeply with you to ensure your brand's integrity — the matching up of your words and your actions — is unwavering.
Assess Your Core
Is your mission truly your mission?
We help you define that one true principle your company cannot compromise, and make sure everyone knows that (yes, especially your own team).
Craft Your Story
We don't just tell a story and leave; we act as a scribe, recording and maintaining your enduring legacy.
We help you find the authentic narrative that make people care.
Build Your Presence
Is your mission truly your mission?
We help you define that one true principle your company cannot compromise, and make sure everyone knows that (yes, especially your own team).
Find Your Community
This is the ultimate ROI. Your story will help you find the feeling of trust and community that is the true currency of a modern brand.
This community will become your protectors and carry your story forward, regardless of rewards.